Analytics Strategy & KPI Frameworks
Create clarity around what matters most by defining meaningful KPIs, setting reporting priorities, and building analytics roadmaps aligned with business goals.
Modern data and analytics consulting for organizations that need stronger data foundations.
I help organizations transform data into clear dashboards, trusted reporting, streamlined analytics processes, and actionable insights that support better decision-making.
15+Years in analytics
End-to-endStrategy → delivery
Senior-ledDirect engagement
RemoteEngagements worldwide
/ About Me
A little about me
I am an analytics leader with 15+ years of experience helping organizations turn complex data into clear insights, reliable reporting, and practical business decisions. I hold a Master's degree in Business Analytics & Data Science from Bentley University in Waltham, Massachusetts, and have built much of my career working with organizations and cross-functional teams in the United States.
My work sits at the intersection of business strategy, data engineering, digital analytics, and business intelligence — allowing me to translate business questions into scalable analytics solutions. Over the years, I have led initiatives across web, marketing, content, audience, and business performance reporting, while improving how organizations collect, structure, and use data.
My strength lies in combining technical depth with business context. I bring strong technical proficiency across analytics, reporting, automation, data quality, and AI-assisted workflows, while shaping reporting strategy and helping teams move from scattered data and manual reporting to trusted insights and confident decisions.
/ Services
How I can help
Here are the key areas where I help teams strengthen reporting, analytics, and decision-making.
Data Integration & Reporting Automation
Replace fragmented data and manual reporting with connected, automated workflows that improve efficiency, consistency, and confidence in reporting.
Dashboards & Business Reporting
Turn complex data into intuitive, decision-ready dashboards that make performance easier to understand, highlight meaningful trends, and surface opportunities quickly.
Performance & Business Insights
Move beyond surface-level metrics to uncover the drivers behind performance, identify gaps and opportunities, and translate analysis into clear, actionable recommendations.
Data Quality, Governance & Team Enablement
Strengthen trust in data through clear standards, validation processes, documentation, and practical training that support consistent and confident data use.
Fractional Analytics Lead
Bring senior-level analytics leadership to teams that need strategic direction, stakeholder alignment, reporting oversight, and stronger analytics processes — without the need for a full-time hire.
/ Tools & Platforms
Tools I work with
I bring experience across a robust analytics stack — spanning digital measurement, campaign tracking, BI dashboards, data preparation, reporting automation, and AI-assisted workflows. I can adapt quickly to the tools, systems, and data environments already used by your organization.
Analytics & Measurement
Adobe Analytics, Mixpanel, Google Analytics, Adobe Launch / Adobe Data Collection
BI & Dashboarding
Sigma Computing, Tableau, Domo, Power BI, Looker Studio, Excel
Data Integration & Automation
SQL, Snowflake, Python, Alteryx, Fivetran, REST APIs, JSON, ETL/ELT workflows
Marketing & Campaign Analytics
Adobe Marketo Engage, Facebook Lead Ads, newsletter analytics, UTM and source tracking
Data Quality & Governance
Data validation, metric definitions, data dictionaries, documentation, reporting standards, and QA frameworks
AI-Assisted Analytics
Natural-language data exploration, automated insight summaries, AI-assisted reporting, and Python-based machine-learning workflows
/ Let's Connect
Let's talk about your data & analytics needs
Whether you need clearer reporting, stronger data foundations, better automation, or senior analytics guidance, let's discuss how I can support your goals.